You step off the stage at convocation, your degree finally in hand after years of study and hard work, and suddenly you’ve got the whole world before you. From here your life can go in any direction you choose, and it’s up to you to make the most of it. As you set off into…
It’s a simple — but unfortunate — fact of life for a salesperson that we simply can’t close every deal. Sometimes the reason is plain, sometimes it isn’t, and sometimes you simply never hear back. It can be frustrating and disheartening, but don’t let these “lost” sales bring you down. “It is not a lost sale if…
By this point, we’ve likely all heard the famous Kevin Durant quote: “Hard work beats talent when talent fails to work hard,” and while there’s no disputing the truth of that statement, it seems to be missing something. There are plenty of ways we can stand out in our day-to-day life – at work, at…
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…