Most business owners try every trick and tactic to close new business. And while this is perfectly natural and normal, it can sometimes cause a business to overlook a huge asset to growing their business—existing customers.
Your database of customers is an excellent way to increase your sales by cross-selling other products and services to them and then getting them to recommend your business to someone they know. To strengthen your sales, your friends at Dale Carnegie Training of Mid-Northern Michigan offer the following three quick tips your business can benefit by:
1. Provide constant communication — Consistent communication through marketing can be accomplished through a series of educational e-mail tips, monthly letters, postcards and newsletters. It builds trust, credibility and brand recognition. Remember, you cannot sell all the time or your audience will not read your marketing campaigns. Ultimately, you want your business to be your client’s companion, providing supportive and useful information on a regular basis.
2. Don’t neglect customer service — Great customer service means going the distance for your customers. By putting them first, you will find that they will be far more likely to recommend you to someone they know.
3. Understand your customer’s wants and needs — You can build your business’ customer loyalty by putting time and energy into learning their wants, wishes, values and priorities. This research can go a long way to helping make your customer’s experience with your organization feel truly unique and something they won’t forget.
When it comes to sales and marketing, it is easy to focus solely on your database of prospects. And while the value of a new customer coming on board is immeasurable, your existing customer base should never be overlooked. By heeding the tips listed above, you will not only create stronger customer loyalty, but also a new stream of revenue to your business.
This post is brought to you by the good folks at Dale Carnegie Training of Mid-Northern Michigan, providers of professional development and management development courses and information in Mid-Northern Michigan. We’d love to connect with you on Facebook and LinkedIn.