When the winter weather hits, seasonal businesses boom

February 2, 2011
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Photo by Knight725 | flickr.com

In preparation for today’s winter storm, mid-Michigan businesses that deal in winter tools like shovels and snow-blowers were in high demand this week. And if you attempted to buy groceries over the past few days, you were probably greeted by long lines and emptying shelves.

The key to a successful business approach to any seasonal impact like this is customer service. And that was evident yesterday as crowds descended upon local businesses like Hoffman’s Power Equipment in Saginaw Township – just one spot that sold snow blowers steadily last night.

The Saginaw News covered the story:

Erin LaDrig, office manager for Hoffman’s Power Equipment, 3139 Enterprise in Saginaw Township, said they’ve been inundated with people coming in to get their snow blowers running before the big storm hits Tuesday night.

“It’s been absolutely crazy the last couple days,” LaDrig said. “People have been coming in for repairs and parts like belts, recoils, and spark plugs.”

When customers come in, business must be ready to fill the demand. The winter weather had not yet called for a severe need for snow blower repairs and parts. But when residents saw the storm coming, they flocked in to shops like Wohlfeil’s Hardware in Saginaw Township. Employees had to be ready to help out.

Wohlfeil’s repair guys have been working to get customer’s snow blowers fixed and plan to be open tomorrow.

“We’ll be here,” Wohlfeil said. “We’re open from 8 a.m. to 7 p.m. seven days a week. We’ve been here 60 plus years waiting for them.”

How do you ensure your business is ready for anything? An actual snow storm may not impact your services but a swarm of customers or work can come at any time. How do you prepare? Can you call on extra help if you need it? Tell us your tips in our comments section below.

This post is brought to you by the good folks at Dale Carnegie Training of Mid & Northern Michigan. We would love to connect with you on Facebook.

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